OUR SERVICES
AD
BUYING
We can extend and amplify your campaigns with ad buying across video and social platforms. We analyse and optimise every element of the campaign, utilising in-post analytics to see where and when users engage.
AD
BUYING
We can extend and amplify your campaigns with ad buying across video and social platforms. We analyse and optimise every element of the campaign, utilising in-post analytics to see where and when users engage.
Why our approach works
We measure and optimise across a wide range of signals throughout the campaign, using our deep knowledge of video, social and games and understanding of creative.
Our approach blends audience insight and understanding with creative execution and reach optimisation to drive awareness and engagement of your brand.
Dynamic audience building
We engage users who have previously interacted with a brand's content, then use creative ads to inform and drive action.
We extend the campaign’s reach by identifying traits from the most engaged consumers and target more ‘look-a-like’ profiles.
The campaign continues to evolve in realtime as we listen to all the signals, identify yet more look-a-likes and re-target.
Optimising based on Sentiment and theme
One of the components of our proprietary Insight Engine is the Sentiment Engine.
This can analyse every comment in a TikTok campaign and allow us to shift narrative on-the-fly.
We can analyse up to 1,000 comments a minute, categorise them and apply a sentiment scoring to each one, allowing us to accurately measure the impact of a campaign and adjust it in realtime.
Optimising based on Sentiment and theme
One of the components of our proprietary Insight Engine is the Sentiment Engine.
This can analyse every comment in a TikTok campaign and allow us to shift narrative on-the-fly.
We can analyse up to 1,000 comments a minute, categorise them and apply a sentiment scoring to each one, allowing us to accurately measure the impact of a campaign and adjust it in realtime.
“With their vast network of in-house resources and an unwavering commitment to client services, Fourth Floor has repeatedly demonstrated that no project is outside the scope of their capabilities.”
Mark Fujii, Senior Communications
Marketing Manager,
Duviri | Digital Extremes
“The team from Fourth Floor Creative have been excellent partners through multiple… campaigns for me. I highly recommend their work and am confident in the results they can deliver.”
Kyle Stephenson,
Senior Manager Online Engagement,
Blanc | Gearbox
